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Cause branding is a strategic approach to integrating social issues into the persona of the brand. Through its related business, GES Global Event Sponsorship, GES has developed comprehensive programs that linked the cause and our client with the core part of the sponsor's brand identity. Our clients are partners with sponsors that are witnessing win-win business related impacts on their employees, customers and communities. Cause related programs are not just a passing fad. Canadians, in their roles as consumers, employees, and community members, consistently expect that companies must help solve social issues.
GES itself sponsors non-profit organizations that work with the world's most marginalized populations. In 2009 GES partnered with Rally Pan Am at the Dakar Rally. The team supported Un Techo para mi País, a Latin American non-profit organization that mobilizes youth volunteers to eradicate the extreme poverty that affects more than 80 million people in the region.
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